About Us

“Our Mission is to improve the health, fitness and lives of our Community while providing an exceptional experience in a safe and inclusive environment.”

CrossFit Innovation rebranded in 2022 and started on the principles of fitness, community, integrity and accountability,
It is our primary goal to provide an amazing experience for our members and offer the best CrossFit in Sth East Melbourne through personised coaching and programming.
We are proud to connect to a community where people of all fitness levels can improve their quality of life.  Our community-based strength and conditioning programs are proven to be highly effective and deliver unparalleled results. We are located just off McGregor Rd, and we have a 630 Square metre facility.

We take fitness seriously here, and we demand a lot of our coaches and our support team.  All of our trainers were doing CrossFit before becoming a coach.  They know what the member experience is like as they were all members once.  They are passionate about fitness, nutrition and CrossFit.  They pursue new certifications every year and are constantly devouring information, videos, books, and blogs on everything related to fitness, nutrition, and CrossFit.  Their reward is your results, and we are here to exceed your expectations.

Every day, CrossFit Innovation athletes break down barriers and set new standards for themselves.  Our CrossFit training is intense, creating a bond among our members that can’t be manufactured.  Together, we sweat to expose weaknesses and grow stronger mentally & physically.  The community aspect of CrossFit Innovation is our greatest strength.  We are supportive; we are competitive; we are strong, we are humble, we are athletes…we are CrossFit Innovation.